For those of you who do not keep up with Chicagoland news I will briefly update.  Willis Group Holdings, a London-based insurance broker, announced that it will consolidate its area offices to the Sears Tower and as part of the deal, gets to put its own name on the 36-year-old skyscraper.

I guess everything in Chicago has a price no matter what historic background or culture it may contain.  As if the Comiskey Park name change to U.S. Cellular Field was not bad enough in Chicago; the Windy City has to go and top itself once again.  If everything else in Chicago starts carrying a price tag with an easy name change, we may see the following happen in the not so distant future if this bullshit keeps up.

sub_field

verizon_field

mchancock

People need to stop putting a price tag on everything before the entire world becomes one bigass advertisement...